Our primary objective in this branding project was to build this CT based cannabis dispensary to be positioned as a friendly market and cafe. To push against the more traditional - neon leaning smoke shops and medical style offices to give someone to the community that it could rally behind. With a name like Hi! People - it’s easy to lean into brands that have paved the way and we stole a few cues from the beer industry. The result was a wide spreading identity that spans from rolling papers, to drink packaging, a heavy line of merchandise and a good dose of messaging to back it all up.
This is still the biggest thing ive ever designed. Im not sure the square footage but it’s about 4 cars long. Our only real objective was to maximize visual real estate from an existing sign plot and make it scream from the highway. Much like a vintage store front, we fabricated a spacial letter box for the bottom of the sign and let contrast of light and dark do the rest.
